Motoclub
Motoclub is the world's premier online platform for automotive digital collectibles. They partner with leading brands like Barrett-Jackson to create highly exclusive and collectible content for their members to build out their personal Motoclub Digital Garage!
Branding (Brand Identity, Logo Design, Brand Guidelines)
UX/UI Designs for Front End and Marketplace Platform (Desktop + Mobile)
Booth Design for Trade Show in Las Vegas
Investor Deck Designs and Presentations
Marketing Materials & Stationery Designs
Social Media Post Designs
Upon assuming responsibility for the Motoclub project, I found it to be a well-designed brand; however, it lacked the resonance with the intended target audience as envisioned by the client.
Following idea validation and thorough market and customer analysis, we have opted to develop a forward-thinking brand that resonates with gamers, sports enthusiasts, traditional car collectors, and e-sports aficionados.
The initial steps in the process were to create a logo and develop the brand guidelines.
Motoclub aims to establish itself as the top destination for digital automotive collectibles and NFTs, offering exclusive NFTs that serve as digital memorabilia of real-world automotive experiences.
The target audience for Motoclub NFTs comprises automotive enthusiasts, particularly those with a keen interest in both the automotive world and the crypto-sphere. They recognize the significance of digital assets, the metaverse, and online communities.
Therefore, the user experience and design had to effectively communicate with the target audience in terms of overall look and feel.
Displayed below is the front-end UI design of the website.
Displayed below is the UI design of the marketplace.
Here are a few of the pack designs I crafted for the NFT drops.
Some of my social media post designs for Motoclub.
